A CHICAGO-AREA, WOMEN-OWNED INTERIOR DESIGN + BRAND STRATEGY STUDIO
Hi, I’m Heather.
I design the places where brands welcome people in.
What excites me most is getting to know a brand deeply: its ideas, its people, the values that guide it and the things that make it distinct. Then I get to translate that essence into a physical experience- a place people can walk into and experience for themselves.
I’ll ask about your business goals and your favorite finish in the same conversation.
I care about how a space looks and feels, and just as much about the work it needs to do: the products it should spotlight, the conversations it should support, the people it needs to serve and the reasons someone might come back.
My perspective comes from a career spanning interiors, exhibitions, marketing, and brand and product strategy, including years working across Herman Miller, Knoll and Geiger. That mix continues to shape how I approach every project: looking beyond any one discipline to understand the bigger picture and how all the pieces can work together.
When we work together, I’ll help you navigate the big questions, weigh competing priorities and bring clarity to the decisions that shape the final space.
Thoughtful strategy. Considered design. Honest input. And a lot of care along the way.
“I approach every project with the care of a good host and the perspective of a strategic partner.”
The best spaces balance what a brand needs to say, what a business needs to achieve, and what people need from the experience.
WHAT I BELIEVE
A showroom isn’t just an interior. It’s a sales tool, an expression of brand, and a place where people come to explore, connect, and make decisions. The same space may need to bring a product range to life, support a sales conversation, reflect a company’s culture and work for the people who use it every day.
Those goals don’t always point in the same direction. That’s where the real work begins.
I bring together business priorities, brand perspective, spatial needs and design decisions to find the right balance. What deserves attention? What needs to work harder? Where can one decision serve several purposes? And where is a little tension exactly what makes the result stronger?
It’s not about choosing between a beautiful space and a space that performs. It’s about making the two work together, so every decision has a reason and the whole feels considered, distinctive and true to the brand.
Four perspectives. One considered experience.
Business + Sales ■ Brand ■ Space + Experience ■ Design
THE PERSPECTIVE I BRING
18 years across manufacturers, dealers and design firms, bringing spaces and exhibitions from early concepts through design development and execution.
Industry Experience
A Cross-Disciplinary View
Interiors, exhibitions, marketing, and brand and product strategy, brought together in one perspective that considers both how a space performs and how people experience it.
I connect ideas, people and possibilities to help teams find direction, make decisions, and move good ideas forward.
Complexity into Clarity
“Spreadsheets and material samples both live on my desk, and I’d miss either one.”
Have a space in mind? Let’s talk about what it needs to do, what it could become, and how we can bring the two together.